One of over a dozen murals in the Downtown area, It's hard not to stare up at the large mural on the side of The Lofts at West Station when you visit Big Lick Brewing Co. for a beer. Artist James Bullough left the piece up to interpretation. He wants people to start discussions about what they think is happening. Is the woman falling out of a window? Was she knocked off her feet? You decide!

Home to many activities like the Harrison Museum of African American Culture, Kids Square Children's Museum, History Museum of Western Virginia, Roanoke Pinball Museum, Roanoke STARCADE, Science Museum of Western Virginia and Six and Sky the city's newest upscale rooftop bar! This historic building is always bustling with different interests.

Located in the heart of downtown, Elmwood Park is a popular destination for entertainment, recreation, and culture. The park is Versatile event space, accommodating both small community events as well as large-scale concerts and festivals. It features 4,500 seat amphitheater, cultural art walk, magnolia walkway featuring decorative fountains, and whimsical playground.

After 100 years of service and 15 years of vacancy, historic Fire Station One in Downtown Roanoke reopened to serve the public in a new way. Fire Station One Boutique Hotel offers seven unique guest rooms, event space, Stock Café, and Txtur's flagship furniture showroom. Each guest room has a unique theme and all rooms are furnished with 100% locally made Txtur furniture. If guests love the hotel furnishings they can purchase those products from Txtur's first floor showroom.

The main building is located in the former headquarters of the Norfolk and Western Railroad in the heart of downtown Roanoke. A total of $19 million in state, local, and private funding, as well as federal and state historic tax credits, were used to transform the 1931 Art Deco building into a state-of-the-art facility for learning. It supports a mix of traditional classroom instruction, computer-assisted instruction, and distance learning instruction to meet a wide variety of student learning styles and needs. Classrooms, meeting rooms, and spaces also accommodate business gatherings, and are publicly available for rent.

Celebrating 100 years in Historic Roanoke! As much as has changed over the last 100 years, Jefferson Center stays steadfast. It was, is, and always will be a home to education, the arts, and community engagement — a place where lives are inspired and enriched. As much as has changed over the last 100 years, Jefferson Center stays steadfast. It was, is, and always will be a home to education, the arts, and community engagement — a place where lives are inspired and enriched.

Over the last 12 years, with the assistance of Chef Jeremy Smelser, the duo has worked to bring the region a dining experience more attuned to Lower East Side Manhattan, than Southwest Virginia. At Lucky, you will find dim amber lighting, and a ban on all things TV. Fresh Rappahannock Oyster Co. Oysters, Marrow bone, and Fried Chicken, fine wine, craft beer, hand crafted cocktails, rounded out with a wide selection of whiskey and spirits. Lucky embodies high-end comfort food and craft cocktails into a truly unique dining experience.

In the heart of Downtown Roanoke since 1882, Vendors offer locally-grown fruits, veggies, flowers, & plants, plus meats, cheeses, baked goods, & hand-crafted items. Our historic market is in the heart of downtown where a shopping trip is more than pushing a cart around the aisle. We're surrounded by retailers, restaurants, museums, and tons of free entertainment!

The Martin Luther King Jr. statue at the Martin Luther King Memorial Bridge in Downtown Roanoke stands as a 7-foot tall bronze statue that was designed by the husband-and-wife team of Jeffrey and Anna Varilla. The bridge, formerly known as the Henry Street Bridge, was renamed and dedicated in honor of Dr. King in 2008. The spot used to serve as a symbol of segregation in the city as it divided Downtown Roanoke from the Gainsboro neighborhood. Now, the bridge and statue feature quotes from Dr. King and it serves as a powerful symbol of the region's rich African American heritage and history. It's also located near the former Hotel Dumas on Henry Street, which was known for being the spot of legendary late-night jam sessions with musical icons like Louis Armstrong, Duke Ellington and Count Basie

Martin's has built a reputation for 5 days of live music, throwing awesome block parties including the now legendary St. Pat's Bash and Oktoberfest, and well known burgers and ribs. If it's signature cocktails and craft beer you crave, Martin's boasts a dank 75 item beer list and 8 rapidly rotating taps in addition to being the home of the Original Frozen Cali-Bomb!

The Original Mast General Store opened in 1883 in the rural community of Valle Crucis, North Carolina. Storekeepers tried to have everything the community needed… from cradles to caskets. As a general store, Mast Store offers a variety of goods from fashion to fried chicken cookbooks and toffee to tents.Our employees are knowledgeable, experienced, and excited about the products we carry and many have crossover interests in several departments. They are happy to provide advice on outdoor gear, fashion accessories, and even cooking tips. The store now boasts outdoor gear, and 500 old fashioned candies!

Experience America's steam locomotive era through O. Winston Link's acclaimed photography of 1950's life along the Norfolk and Western Railway. Galleries are in the restored N&W Passenger Station, designed by Raymond Loewy. Featuring interactive exhibits and train viewing areas.The mission of the History Museum of Western Virginia is to serve as a repository of western Virginia's history by collecting, preserving, and exhibiting materials related to that history; to educate, entertain, and enlighten individuals, families and institutions about the western Virginia.

Sidecar, partly named after the mixed drink that features Cognac, a fine French brandy, offers a list of old-world inspired luxury cocktails, fine European wines, rare whiskeys and more than a dozen imported beers and ciders. The food menu features traditional European foods like handmade sausages in traditional German, Polish, and English styles, as well as Belgian hand-cut fries, mussels, steak frites, and Polish pierogies. Fresh seafood abounds along with carefully curated charcuterie and a wonderful rotating selection of small plates. The venue also hosts a late night vinyl jam session every saturday night.

As the largest art museum in southwestern Virginia, the Taubman Museum of Art serves as the region’s premier destination for world-class arts and culture. Founded in 1951 as the Roanoke Fine Arts Center, the Museum now resides in a landmark facility designed by renowned architect Randall Stout and named one of the nation’s best designed museums by Architectural Digest. The Museum’s collection focuses on American art and includes more than 2,200 works from artists such as Romare Bearden, Thomas Hart Benton, Thomas Eakins, Audrey Flack, Robert Henri, Judith Leiber, Sally Mann, Norman Rockwell, John Singer Sargent, and Purvis Young; twelve galleries support twelve to fifteen exhibitions per year. The Taubman Museum of Art is also among only one-third of museums in the nation to offer free general daily admission.

In the heart of Downtown Roanoke, the Market Building hosts some of the area’s best food, shopping, and events. With a rich history dating back to its origins as a food center and communal hub, the City Market Building has evolved alongside changing lifestyles. Over the years, its role has shifted from being a wholesale produce and meat market to housing a bustling food court, and now, even more.

The French Farmhouse seeks to be more than a retail store featuring modern farmhouse decor, antiques, lighting and furniture. With an aim to be a market that instills the value of community and creates memorable experiences for each person who walks through our doors. The owners strive for the store to be a destination instead of a casual encounter. Our homes tell the story of our past, our experiences, and what values are most important to us.

This 4-diamond property offers the rich tradition of making people feel welcome with a true commitment to service. Built in 1882, the Tudor-style Hotel Roanoke is listed on the National Register of Historic Places, has been inducted into the Historic Hotels of America organization, and is a member of the International Association of Conference Centers. There are 330 luxuriously appointed guest rooms, including 19 suites, one lobby bar and 3 fabulous restaurants.

The Quarters is Roanoke’s premier address for coworking providing flexible options in a dynamic environment. Memberships include 24-7 access to our high-concept work lounge and conference rooms, laser-fast internet, printing services, locally roasted premium coffee and curated member events.  Need your own space? The private offices include wi-fi locks, adjustable desks, Herman Miller Aeron ™ chairs, file storage and more.