VBR Savings Pass
Expiration: Must start using within 365 days of purchase
Included Venues
See locations on an interactive map.
A Few Old Goats
A Few Old Goats (AFOG) is a nano brewery located downtown adjacent to the Old Southwest Historic neighborhood. The brewery features a spacious interior with a warm modern industrial feel including original historic brick and accented with a barrel stave wall.
What's Included
- 15% Off Merchandise
Amrhein's Wine Cellars
AmRhein Wine Cellars is family owned and operated. Our three vineyards at three different locations with varying soils and elevations afford us the luxury of designing all our wines from 100% estate grown grapes. This is unique in the industry.
What's Included
- 15% Off Total Purchase
Awful Arthur's Seafood Company
Awful Arthur's Seafood Company is a locally owned seafood company that has been in the Roanoke Valley for the past 25 years.
We specialize in our Raw Seafood bar, but we have a wide variety of menu items.
What's Included
- Buy One Get One Free Any Appetizer
Beale's Brewery
We make beer in Bedford, Virginia. A sleepy town with secret treasures. You just discovered one of them.
What's Included
- Free Growler (Fill Not Included) With Any Purchase Over $10
Beliveau Farm Winery
Beliveau Farm Winery is located on a stunning, 165 acre farm almost half way between Roanoke and Blacksburg. We invite you to come experience the magic that inspires everything we do as a local Winery, Bed & Breakfast, and Wedding & Events Facility.
What's Included
- Free Souvenir Wine Glass With Any Purchase
Big Lick Brewing Company
Originally Roanoke’s first Nano Brewery, our success has been built slowly through the development of quality beers, brewed with the best ingredients, by people using state of the art equipment.
What's Included
- 15% Off Merchandise
Black Dog Salvage
Home of the DIY Network's "Salvage Dawgs". The main Black Dog Salvage retail showroom features 40,000 square feet of architectural salvage, custom furniture, gifts and souvenirs, plus over 70 local artists and vendors.
What's Included
- Free Gift
Blue Ridge Vineyard
Blue Ridge Vineyard offers much more than award-winning wines - walk the trails on our 300 acre farm, picnic with friends and family (and the friendly four-legged companion), watch and photograph the wildlife, or just relax in the barn.
What's Included
- 10% Off Total Purchase
Book No Further
Independent bookstore selling new and gently used books; featuring bestsellers, local authors and books about the Appalachian region
What's Included
- 10% Off Total Purchase
Cardinal Bicycle + Cafe (Grandin Village)
Cardinal Bicycle in Roanoke's Grandin Village offers more than just bikes. It's a community hub where you can browse new bikes, get yours serviced, or enjoy a bite to eat at their cafe. They even host weekly rides for beginners, making it a great place to get involved in the cycling scene. Plus, their wide range of rental options, from mountain bikes for exploring Carvins Cove to cruisers for a relaxing greenway ride, means you can experience Roanoke on two wheels without needing your own set.
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What's Included
- 10% Off
Caverns at Natural Bridge
Descend 34 stories below the surface of the earth in the deepest caverns on the East Coast. Explore underground chambers, learn about cave formation, and discover natural inhabitants. Plus, mine for gems, build a bat house, walk the Buck Hill Trail, visit the rock shop and so much more.
What's Included
- $2 Off Adult Caverns Ticket
Cellō Coffee House & Cafe
Cellō Coffee House & Cafe is a Mediterranean restaurant and coffee shop. We serve Greek, Turkish, Lebanese, and Jordanian style breakfast, lunch, and dinner, and also international coffee.
What's Included
- 10% Off Purchases Of $10+
Comfort Suites Inn At Ridgewood Farm
This relaxed all-suite hotel in a redbrick building is 7 miles from Virginia Museum of Transportation and 2 miles from Salem Civic Center Taliaferro Complex.
What's Included
- 10% Off BAR Rate
Davidsons
Classic and contemporary clothing for men since 1910. Business, business casual, casual and shoes. Custom clothing and shirts. Tailor on staff.
What's Included
- 10% Off The Total Purchase Of Regular Priced Merchandise
First Fridays
Live music events on select Friday's May-October
What's Included
- $1 Off Admission
Fork In The Alley Brick Oven Pub
Fork in the Alley is a true neighborhood pub with authentic Americana fare and brick oven pizza, offering an outdoor space, local beer and music.
What's Included
- 10% Off One Food Item
Fork In The Market
Fork in the Market is in the historic Market Building Downtown and features much the same. They both offer outdoor space, local beer and music.
What's Included
- 10% Off One Food Item
Franklin County Distilleries
We invite you to taste history with Franklin County Distilleries’ White Label Corn Whiskey, available on Virginia ABC shelves, and featured at FDC’s new Tasting Room in Boones Mill, VA.
What's Included
- Free Shot Glass With Purchase Over $10
Golden Cactus Brewing
We brew every day with a new type of beer in each batch. We’re colorful, kid friendly, and love to share behind the scenes of how we brew. Visiting us is like visiting your grandma’s greenhouse on a warm Spring day.
What's Included
- 10% Off Merchandise
Grace's Place Pizzeria
Italian/American Restaurant, local favorite restaurant, serving gourmet pizzas, pastas, sandwiches, salads and a variety of delicious appetizers.
What's Included
- Free Bread Sticks With Purchase Of $15
Hickory Hill Vineyards & Winery
As the oldest commercial vineyard and winery at Smith Mountain
Lake, a visit to Hickory Hill Vineyards is a must. The first vines
were planted in 1984 and after years of vineyard experience,
they opened the winery in 2001. With that first commercial
vintage, Hickory Hill wines began earning medals of excellence in
international wine competitions, with over 80 to date.
Our days and hours of operation are seasonal. Please view our website calendar with complete operating hours and events.
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Our days and hours of operation are seasonal. Please view our website calendar with complete operating hours and events.
What's Included
- 10% Off Total Purchase
Homestead Creamery
We make farm fresh dairy from happy cows in Franklin County, VA. Our full line of dairy products include milk, ice cream, and butter. Our store, the Farm Market, offers our products plus many other local, VA made goodies.
What's Included
- Buy One Large Milkshake, Get One 50% Off
Kids Square Children's Museum
Kids Square is a premier destination where curiosity is stimulated and families are motivated to explore, play and learn together in a hands-on learning environment.
What's Included
- Free Gift From Treasure Box
Left of Center Art Space
Left of Center is a Studio Art Space shared by Local Collaborative Artisans who work, create and sell their wares.
What's Included
- 20% Off One Work Of Art
Martin's Downtown
Hip Downtown destination featuring delicious Burgers, BBQ, Salads, Mac & Cheese, Appetizers and the valley's best live music 5 nights a week!
What's Included
- 10% Off Food
Mast General Store
Discover all you need for life! Mast General Store is a unique downtown emporium featuring traditional fashions, comfortable footwear, outdoor and travel gear, rocking chairs, cast iron cookware, country gourmet foods, decorative home accessories, toys powered by imagination, and over 500 old-fashioned candies.
What's Included
- 15% Off One Regularly-Priced Item
Olde Salem Brewing Co.
Located at the very heart of Salem Virginia's Historic Main Street District, Olde Salem Brewing Co. exudes history. We believe our craft beers hold a piece of that history in every glass.
What's Included
- 10% Off Total Purchase
Orvis Downtown Roanoke
In 1856, Charles F. Orvis founded the Orvis Company in Manchester, Vermont, offering superior fly-fishing equipment and priding himself on customer satisfaction and service. Today, Orvis is the trusted source of discovery and adventure in the natural world. For more than a century and a half, we have loved the wild, explored it, and protected it. At our core, we are a fly-fishing and wingshooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure. As the world leader in fly fishing, we are also proud to share our offerings in a wide assortment of men’s and women’s sportswear, fine gifts and home furnishings, luggage, and travel accessories.
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What's Included
- Save $25 On $50, Or $50 On $200
Parkway Brewing Company
Parkway Brewing Company was established in 2012 to produce the finest beers possible. Currently capable of 17000 bbls per year and located in Salem, VA, Parkway Operates a 30bbl 4 vessel brewhouse and a 3.5bbl pilot brewhouse. These systems allow Parkway to produce 22 beers per year for the distribution market and multiple pilot batches available exclusively in the on-site tasting room. 2017 marked the start of out-of-state distribution for Parkway Craft Beers throughout all of Virginia and then parts of West Virginia, North Carolina and Eastern Tennessee.
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What's Included
- 10% Off $10 Or More
Peaks Of Otter Winery And Orchards
Peaks of Otter Winery’s mission is to be good stewards of the land, the fruit, the community, and the consumer. To produce wines that are pleasant and fun to make, taste, sell, and drink. To make all who come feel special, valued, appreciated and a part of this family farm.
What's Included
- 10% Off Total Purchase
Putt-Putt Fun Center
61 years in the Roanoke Valley offering 36 holes of Putt-Putt Golf, Arcade with a prize center, BatZone Batting Cages with 4 speeds of baseball and 4 speeds of softball. Open Year Round!
What's Included
- Play Both 18 Hole Course For The Price Of One
Roanoke Mountain Adventures
Roanoke Mountain Adventures is a one-of-a-kind business -- a full-service outfitter, outdoor gear & consignment shop, and bike shop that sells and services new & used bicycles and e-bikes. RMA offers rentals, shuttled outings, guided trips and instruction for mountain biking, electric bikes, gravel cycling, kayaking, paddleboarding, and river tubing. Surrounded by the Blue Ridge Mountains, National Forests and scenic rivers, the greater Roanoke area offers unparalleled accessibility to a wide range of outdoor recreation opportunities for all ages and abilities. Our team has a passion for the outdoors and our experienced staff takes pride in making sure your outdoor adventure is a great experience.
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What's Included
- 10% Off Any Bike Rental(e-bikes Included)
- 10% Off Tubing/Kayak Shuttles
Roanoke Pinball Museum
The Roanoke Pinball Museum is an interactive museum dedicated to the science, art, and history of pinball. Our games are fully playable and span a near-century of production from the 1930's through today.
What's Included
- 10% Off All Merchandise
Roanoke STARCADE
The Roanoke STARCADE is a new, 3,000 square foot facility just a quick walk from the Roanoke Pinball Museum on the 2nd floor of Center in the Square featuring classic and new arcade systems and activities for gaming, competition, private engagements and of course, great fun.
What's Included
- 10% Off Regular Ticket Price
Solstice Farm Brewery
Take a drive, cycle, hike the area with a visit to Solstice Farm Brewery. Near Dragon's Tooth, McAfee's Knob and Tinker Cliffs. Local musicians provide tunes, local bakery provides munchies, nature provides views and sunsets.
What's Included
- 15% Off Merchandise
Sports Haven Inc
We are the premier sports memorabilia store in the Blue Ridge Region. We are the official merchandiser for the Roanoke Rail Yard Dawgs.
What's Included
- $5 Off Any Purchase Of $20 Or More
Starr Hill Pilot Brewery & Side Stage
Starr Hill Pilot Brewery & Side Stage showcases new beer and new music in the Starr City: Roanoke, Virginia. Our Roanoke Tap Room is open every day of the week and features 23 rotating beers on tap, live music performances, and local food trucks on the patio on weekends.
What's Included
- 10% Off Merchandise
STEAM Coffee + Eatery
Start your day or keep it going strong and visit STEAM - a coffee shop and eatery - located in the Conference Center at The Hotel Roanoke & Conference Center.
What's Included
- 10% Off Order In STEAM Coffee + Eatery
Stoney Brook Vineyards
Stoney Brook Vineyards is a rustic, family owned vineyard and winery nestled in the heart of the Blue Ridge Mountains in Botetourt County.
What's Included
- 10% Off Purchase Of $20 Or More
The Cookie Store
Fresh baked cookies, and brownies. We also have gift boxes, cookie trays, and decorated cookie cakes in any flavor cookie dough.
What's Included
- 25% Off Total Bill Over $10
The Grandin Theatre
Our mission is to preserve the historic Grandin Theatre as a cultural and educational resource devoted to film and the cinematic arts for Western Virginia.
What's Included
- 1 Free Small Popcorn
The Pine Room At Hotel Roanoke
From the snack n' share options and hearth flatbreads to the farmland offerings and signature items, The Pine Room features American Rustic cuisine that presents simplistic, sustainable, and high-quality ingredients in an inviting presentation.
What's Included
- 10% Off Food In The Pine Room
The Regency Room
The Regency Room has remained at the heart of the Roanoke social and cultural experience.
What's Included
- 10% Off Food
The Spot on Kirk
The Spot on Kirk is an intimate music venue and gathering place on Kirk Avenue in Downtown Roanoke, Virginia that runs as a non-profit organization. A wide variety of local and national musicians take the stage to provide a live-music experience like nowhere else.
What's Included
- 20% Off Concert Ticket
Three Notch'd Brewing Co.
Three Notch’d Brewing Company was conceived by three friends who value great beer and great times, with close family and friends. We work each day to Leave Our Mark on the craft brew industry and by making great beer. We hope that you will join us and Leave Your Mark, too.
What's Included
- 15% Off Merchandise
Twin Creeks Brewing Company
Twin Creeks Brewing Company is a dream that has been growing for over eight years. The dream to build a brewery, to make beer, to be a part of a community, who wouldn't love to do that?
What's Included
- 50% Off Glass Growler With $20 Purchase
Twin Creeks Brewpub
Historic brewpub featuring a full menu, outdoor activities, event spaces, Twin Creeks beer and Virginia wines and ciders.
What's Included
- 10% Off Any One Appetizer
Twin Creeks Distillery
Located in the foothills of the Blue Ridge Mountains, Twin Creeks Distillery sits on a hillside giving a backwoods feel to its visitors. We craft a variety of fine spirits using local goods and age old distilling methods. From fruits to grains, each product is produced with the help of our hometown & local businesses.
What's Included
- 1 Free Tasting; Rocky Mount Tasting Room Tour
Twin River Outfitters
TWIN RIVER OUTFITTERS is a paddle sports business that rents canoes, kayaks, rafts, and river tubes. We run trips on the Upper James River.
What's Included
- 10% Off Total Purchase
Twisted Track Brewpub
We are a brewery with a restaurant featuring a mix of appetizers, sandwiches and entrees. We have 8+ house brewed beers on tap along with a couple ciders and several wines from around the world.
What's Included
- Half Off App With Entree Purchase
Unleashed Dog Bakery & Boutique
Unleashed LLC is a locally-owned dog bakery & boutique with a continual rotation of over 50 varieties of dog treats - all made with simple, honest ingredients. We also carry toys, collars, leashes, clothing, gifts and more!
What's Included
- 10% Off Total Purchase
Virginia Children's Theatre
Virginia Children's Theatre (VCT) is the only professional children’s theatre in the commonwealth dedicated solely to youth, schools and families.
What's Included
- 5% Off Groups Of 10+ ; 10% Off Groups Of 20+
Virginia Mountain Vineyards
Virginia Mountain Vineyards was established in the spring of 1998 when we planted 3,325 Chardonnay and Cabernet Franc vines. Today we tend 5,625 vines with the addition of Merlot, Traminette, and Petit Verdot grapes covering more than 9.5 acres.
What's Included
- 15% Off Merchandise
Virginia Museum Of Transportation
When you visit Virginia's official transportation museum, you can explore all modes of transportation - road, rail and air.
What's Included
- $2 Off One Full-Price Admission
- $5 Off $15 Purchase In The Gift Shop
Well Hung Vineyard
Founded by three women who recognized the value of a good joke and a great glass of wine, Well Hung Vineyard is all about growth. Full-bodied wines, noted for well-received varieties derived from endowed, fruitful vines.
What's Included
- 50% Off First Appetizer