VBR Savings

Welcome to Virginia's Blue Ridge (VBR)!

With the VBR Savings Pass visitors can easily access discounts to local attractions, restaurants, and shops. The VBR Savings Pass will be sent to you via text message or email and discounts can be redeemed instantly.

Sign up now to take advantage of these savings in Virginia’s Blue Ridge!


See what’s included!

VBR Savings Pass

  • Mobile exclusive
  • Instantly delivered via text and email
  • New deals added regularly
Free

Passes Delivered Instantly To Your Phone

Included Venues

Venue Image
A Few Old Goats
A Few Old Goats (AFOG) is a nano brewery located downtown adjacent to the Old Southwest Historic neighborhood. The brewery features a spacious interior with a warm modern industrial feel including original historic brick and accented with a barrel stave wall. The brewery offers up to ten beers...
Show more

What's Included

  • 15% Off Merchandise
Venue Image
Amrhein's Wine Cellars
AmRhein Wine Cellars is family owned and operated. Our three vineyards at three different locations with varying soils and elevations afford us the luxury of designing all our wines from 100% estate grown grapes. This is unique in the industry.

What's Included

  • 15% Off Total Purchase
Venue Image
Beale's Brewery
We make beer in Bedford, Virginia.
A sleepy town with secret treasures.
You just discovered one of them.

What's Included

  • Free Growler (Fill Not Included) With Any Purchase Over $10
Venue Image
Beliveau Farm Winery
Beliveau Farm Winery is located on a stunning, 165 acre farm almost half way between Roanoke and Blacksburg. We invite you to come experience the magic that inspires everything we do as a local Winery, Bed & Breakfast, and Wedding & Events Facility. Whether you are looking for award winning...
Show more

What's Included

  • Free Souvenir Wine Glass With Any Purchase
Venue Image
Big Lick Brewing Company
Now open Mondays ever week from 4-9PM!

Originally Roanoke’s first Nano Brewery, our success has been built slowly through the development of quality beers, brewed with the best ingredients, by people using state of the art equipment.

What's Included

  • 15% Off Merchandise
Venue Image
Black Dog Salvage
Home of the DIY Network's "Salvage Dawgs". The main Black Dog Salvage retail showroom features 40,000 square feet of architectural salvage, custom furniture, gifts and souvenirs, plus over 70 local artists and vendors.

What's Included

  • Free Gift
Venue Image
Blue Ridge Vineyard
Blue Ridge Vineyard offers much more than award-winning wines - walk the trails on our 300 acre farm, picnic with friends and family (and the friendly four-legged companion), watch and photograph the wildlife, or just relax in the barn.

What's Included

  • 10% Off Total Purchase
Venue Image
Book No Further
Independent bookstore selling new and gently used books; featuring bestsellers, local authors and books about the Appalachian region

What's Included

  • 10% Off Total Purchase
Venue Image
Cabo Fish Taco
All dishes are original derivatives of Southern California and coastal Baja Mexico. SO untuck your shirt, loosen your laces, sip on a homemade margarita and enjoy your time in our casa!

What's Included

  • Free Queso Appetizer
Venue Image
Caverns at Natural Bridge
Descend 34 stories below the surface of the earth in the deepest caverns on the East Coast. Explore underground chambers, learn about cave formation, and discover natural inhabitants. Plus, mine for gems, build a bat house, walk the Buck Hill Trail, visit the rock shop and so much more.

What's Included

  • $2 Off Adult Caverns Ticket
Venue Image
Chaos Mountain Brewing Co.
The crew here at Chaos Mountain doesn’t take anything too seriously, except making high quality, enjoyable craft beer. We are dedicated to producing the best possible beer from the best ingredients available. If a batch of beer doesn’t pass our quality assurance tests, it goes down the drain....
Show more

What's Included

  • 10% Off Total Purchase
Venue Image
Comfort Suites Inn At Ridgewood Farm
This relaxed all-suite hotel in a redbrick building is 7 miles from Virginia Museum of Transportation and 2 miles from Salem Civic Center Taliaferro Complex.

The unfussy suites come with free Wi-Fi, microwaves and minifridges, plus coffeemakers and flat-screen TVs. Upgraded suites add whirlpool...
Show more

What's Included

  • 10% Off BAR Rate
Venue Image
Davidsons
Classic and contemporary clothing for men since 1910. Business, business casual, casual and shoes. Custom clothing and shirts. Tailor on staff.

What's Included

  • 10% Off The Total Purchase Of Regular Priced Merchandise
Venue Image
Deschutes Brewery Tasting Room
As co-owners of Deschutes, we are proud to be family and employee owned. We are dedicated to our core values and live them every day by; honoring our customers, delivering quality, working as a team, doing our best and next time doing it better, building a healthier society, celebrating the culture...
Show more

What's Included

  • 15% Off Merchandise
Venue Image
Downshift - Coffee, Bikes, Beer
Downshift is a bike shop and cafe located in Downtown Roanoke offering specialty brewed coffees, regionally crafted beer, community bike events and so much more!

What's Included

  • Free Non-Alcoholic Beverage With Your Food Purchase
Venue Image
Elephant Walk Restaurant & Lounge
Relaxed, American style restaurant and lounge, serving Breakfast, Lunch and Dinner at the Holiday Inn Tanglewood. Featuring fan favorites like Made-to-Order Omelets, Crab Cakes, Homemade Pizza and more!

What's Included

  • FREE Appetizer With Purchase of Adult Entree
Venue Image
FarmBurguesa
FarmBurguesa (Farm-bur-guess-a) is a 13 seat Farm to Table burger restaurant in Vinton, VA. Come in and watch your food be prepared behind the 9 seater bar or one of our 2 high top bar tables. All menu items are sourced locally and prepared daily.

What's Included

  • Free Soft Drink with Purchase of Burger
Venue Image
Fork In The Alley Brick Oven Pub
Fork in the Alley is a true neighborhood pub with authentic Americana fare and brick oven pizza, offering an outdoor space, local beer and music.

What's Included

  • 10% Off One Food Item
Venue Image
Fork In The Market
Fork in the Market is in the historic Market Building Downtown and features much the same. They both offer outdoor space, local beer and music.

What's Included

  • 10% Off One Food Item
Venue Image
Franklin County Distilleries
We invite you to taste history with Franklin County Distilleries’ White Label Corn Whiskey, available on Virginia ABC shelves, and featured at FDC’s new Tasting Room in Boones Mill, VA.

What's Included

  • Free Shot Glass With Purchase Over $10
Venue Image
Golden Cactus Brewing
We brew every day with a new type of beer in each batch. We’re colorful, kid friendly, and love to share behind the scenes of how we brew. Visiting us is like visiting your grandma’s greenhouse on a warm Spring day.

What's Included

  • 10% Off Merchandise
Venue Image
Grace's Place Pizzeria
Italian/American Restaurant, local favorite restaurant, serving gourmet pizzas, pastas, sandwiches, salads and a variety of delicious appetizers.

What's Included

  • Free Bread Sticks With Purchase of $15
Venue Image
Hammer & Forge Brewing Company
Hammer & Forge Brewing Company exists as a celebration of the hard workers in every industry. We brew each beer to honor the dedication of everyday hard working people; individuals who see each new day as an opportunity to improve themselves and the world around them. Life is not about the end...
Show more

What's Included

  • 15% Off Merchandise
Venue Image
Hickory Hill Vineyards & Winery
Back when only eight wineries graced Virginia and every winemaker knew each other, Roger and Judy Furrow planted their first vineyard alongside Smith Mountain Lake.

Back even further, when women had just been given the right to vote, Etta had built herself a farmhouse near the Roanoke...
Show more

What's Included

  • 10% Off Total Purchase
Venue Image
Kids Square Children's Museum
Kids Square is a premier destination where curiosity is stimulated and families are motivated to explore, play and learn together in a hands-on learning environment.

What's Included

  • Free Gift From Treasure Box
Venue Image
Mac And Bob's Restaurant

What's Included

  • One Free Soft Drink with a Purchase of a Meal
Venue Image
Martin's Downtown
Hip Downtown destination featuring delicious Burgers, BBQ, Salads, Mac & Cheese, Appetizers and the valley's best live music 5 nights a week!

What's Included

  • 10% Off Food
Venue Image
Mast General Store
Discover all you need for life! Mast General Store is a unique downtown emporium featuring traditional fashions, comfortable footwear, outdoor and travel gear, rocking chairs, cast iron cookware, country gourmet foods, decorative home accessories, toys powered by imagination, and over 500 old-fashioned candies.

What's Included

  • 15% Off One Regularly-Priced Item
Venue Image
Olde Salem Brewing Co.
Located at the very heart of Salem Virginia's Historic Main Street District, Olde Salem Brewing Co. exudes history. Our building was constructed just 114 years after the town was founded in 1806 by James Simpson; and until now had been home to a well known appliance store for decades. We believe...
Show more

What's Included

  • 10% Off Total Purchase
Venue Image
Parkway Brewing Company
Parkway Brewing Company was established in 2012 to produce the finest beers possible. Currently capable of 17000 bbls per year and located in Salem, VA, Parkway Operates a 30bbl 4 vessel brewhouse and a 3.5bbl pilot brewhouse. These systems allow Parkway to produce 22 beers per year for the...
Show more

What's Included

  • 10% Off $10 Or More
Venue Image
Peaks of Otter Winery and Orchards
Peaks of Otter Winery’s mission is to be good stewards of the land, the fruit, the community, and the consumer. To produce wines that are pleasant and fun to make, taste, sell, and drink. To make all who come feel special, valued, appreciated and a part of this family farm.
We are Virginia’s...
Show more

What's Included

  • 10% Off Total Purchase
Venue Image
Putt-Putt Fun Center
61 years in the Roanoke Valley offering 36 holes of Putt-Putt Golf, Arcade with a prize center, BatZone Batting Cages with 4 speeds of baseball and 4 speeds of softball. Open Year Round!

What's Included

  • Play Both 18 Hole Course For The Price Of One
Venue Image
Roanoke Children's Theatre
Roanoke Children's Theatre (RCT) is the only professional children’s theatre in the region. RCT produces three targeted literary plays and one issue-based play per year, and offers year-round academy-based classes, in-school residencies, workshops, and theatre camps to area youth.

What's Included

  • 5% Off Groups Of 10+ ; 10% Off Groups Of 20+
Venue Image
Sports Haven Inc
We are the premier sports memorabilia store in the Blue Ridge Region. We are the official merchandiser for the Roanoke Rail Yard Dawgs.

What's Included

  • $5 Off Any Purchase Of $20 Or More
Venue Image
Starr Hill Pilot Brewery & Side Stage
Starr Hill Pilot Brewery & Side Stage showcases new beer and new music in the Starr City: Roanoke, Virginia. Our Roanoke Tap Room is open every day of the week and features 23 rotating beers on tap, live music performances Thursday through Sunday, and local food trucks on the patio on weekends....
Show more

What's Included

  • 10% Off Merchandise
Venue Image
The Cookie Store
Fresh baked cookies, and brownies. We also have gift boxes, cookie trays, and decorated cookie cakes in any flavor cookie dough.

What's Included

  • 25% Off Total Bill Over $10
Venue Image
The Grandin Theatre
Our mission is to preserve the historic Grandin Theatre as a cultural and educational resource devoted to film and the cinematic arts for Western Virginia.

What's Included

  • 1 Free Small Popcorn
Venue Image
The Spot on Kirk
The Spot on Kirk is an intimate music venue and gathering place on Kirk Avenue in Downtown Roanoke, Virginia that runs as a non-profit organization. A wide variety of local and national musicians take the stage to provide a live-music experience like nowhere else.

What's Included

  • 20% Off Concert Ticket
Venue Image
Three Notch'd Brewing Co.
Three Notch’d Brewing Company was conceived by three friends who value great beer and great times, with close family and friends. We work each day to Leave Our Mark on the craft brew industry and by making great beer. We hope that you will join us and Leave Your Mark, too.

What's Included

  • 15% Off Merchandise
Venue Image
Twin Creeks Brewing Company
Twin Creeks Brewing Company is a dream that has been growing for over eight years. The dream to build a brewery, to make beer, to be a part of a community, who wouldn't love to do that? We can spout off vision and mission statements all day long but in reality, it all comes down to the love of...
Show more

What's Included

  • 50% Off Glass Growler With $20 Purchase
Venue Image
Unleashed Dog Bakery & Boutique
Unleashed LLC is a locally-owned dog bakery & boutique located at 131 Campbell Ave SW. Our store has a continual rotation of over 50 varieties of dog treats - all made with simple, honest ingredients. We also carry toys, collars, leashes, clothing, gifts and more! Many items sold in the store are...
Show more

What's Included

  • 10% Off Total Purchase
Venue Image
Virginia Mountain Vineyards
Virginia Mountain Vineyards was established in the spring of 1998 when we planted 3,325 Chardonnay and Cabernet Franc vines. Today we tend 5,625 vines with the addition of Merlot, Traminette, and Petit Verdot grapes covering more than 9.5 acres. Our thanks and appreciation extends to the family...
Show more

What's Included

  • 15% Off Merchandise