VBR Savings

Welcome to Virginia's Blue Ridge (VBR)!

With the VBR Savings Pass visitors can easily access discounts to local attractions, restaurants, and shops. The VBR Savings Pass will be sent to you via text message or email and discounts can be redeemed instantly.

Sign up now to take advantage of these savings in Virginia’s Blue Ridge!


See what’s included!

VBR Savings Pass

  • Mobile exclusive
  • Instantly delivered via text and email
  • New deals added regularly
Free

Passes Delivered Instantly To Your Phone

Included Venues

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A Few Old Goats

A Few Old Goats (AFOG) is a nano brewery located downtown adjacent to the Old Southwest Historic neighborhood. The brewery features a spacious interior with a warm modern industrial feel including original historic brick and accented with a barrel stave wall. The brewery offers up to ten beers brewed on site. We specializes in frequently having small batch "one-offs" which are barrel aged and or conditioned on fruit or adjuncts such as cocoa nibs, vanilla bean and coconut to name a few.
The location also has about 7500 square feet of peaceful outdoor green space with a large patio and grass area perfect for groups, families, dogs, and anyone to enjoy! Local food trucks are frequently on site and outside food is always welcome either by bringing it in or delivery by one of the great downtown eateries. Stop by and try a flight or a pint and stay for giant Jenga, cornhole, or just relax and enjoy yourself in AFOG!

What's Included

  • 15% Off Merchandise
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Amrhein's Wine Cellars

AmRhein Wine Cellars is family owned and operated. Our three vineyards at three different locations with varying soils and elevations afford us the luxury of designing all our wines from 100% estate grown grapes. This is unique in the industry.

What's Included

  • 15% Off Total Purchase
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Beale's Brewery

We make beer in Bedford, Virginia.
A sleepy town with secret treasures.
You just discovered one of them.

What's Included

  • Free Growler (Fill Not Included) With Any Purchase Over $10
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Beliveau Farm Winery

Beliveau Farm Winery is located on a stunning, 165 acre farm almost half way between Roanoke and Blacksburg. We invite you to come experience the magic that inspires everything we do as a local Winery, Bed & Breakfast, and Wedding & Events Facility. Whether you are looking for award winning Virginia Wine, a romantic escape, or a day full of hiking and exploration, we have something for you! Our onsite kitchen offers a limit menu (call for daily offerings). We look forward to sharing our little slice of heaven with you!

What's Included

  • Free Souvenir Wine Glass With Any Purchase
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Big Lick Brewing Company

Now open Mondays ever week from 4-9PM!

Originally Roanoke’s first Nano Brewery, our success has been built slowly through the development of quality beers, brewed with the best ingredients, by people using state of the art equipment.

What's Included

  • 15% Off Merchandise
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Black Dog Salvage

Home of the DIY Network's "Salvage Dawgs". The main Black Dog Salvage retail showroom features 40,000 square feet of architectural salvage, custom furniture, gifts and souvenirs, plus over 70 local artists and vendors.

What's Included

  • Free Gift
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Blue Ridge Vineyard

Blue Ridge Vineyard offers much more than award-winning wines - walk the trails on our 300 acre farm, picnic with friends and family (and the friendly four-legged companion), watch and photograph the wildlife, or just relax in the barn.

What's Included

  • 10% Off Total Purchase
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Book No Further

Independent bookstore selling new and gently used books; featuring bestsellers, local authors and books about the Appalachian region

What's Included

  • 10% Off Total Purchase
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Cabo Fish Taco

All dishes are original derivatives of Southern California and coastal Baja Mexico. SO untuck your shirt, loosen your laces, sip on a homemade margarita and enjoy your time in our casa!

What's Included

  • Free Queso Appetizer
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Caverns at Natural Bridge

Descend 34 stories below the surface of the earth in the deepest caverns on the East Coast. Explore underground chambers, learn about cave formation, and discover natural inhabitants. Plus, mine for gems, build a bat house, walk the Buck Hill Trail, visit the rock shop and so much more.

What's Included

  • $2 Off Adult Caverns Ticket
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Chaos Mountain Brewing Co.

The crew here at Chaos Mountain doesn’t take anything too seriously, except making high quality, enjoyable craft beer. We are dedicated to producing the best possible beer from the best ingredients available. If a batch of beer doesn’t pass our quality assurance tests, it goes down the drain. From easy drinking session beers to big, intense Belgian style ales, rotating seasonals and limited release barrel aged brews, we hope we can offer something that just about everyone will enjoy!

What's Included

  • 10% Off Total Purchase
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Comfort Suites Inn At Ridgewood Farm

This relaxed all-suite hotel in a redbrick building is 7 miles from Virginia Museum of Transportation and 2 miles from Salem Civic Center Taliaferro Complex.

The unfussy suites come with free Wi-Fi, microwaves and minifridges, plus coffeemakers and flat-screen TVs. Upgraded suites add whirlpool tubs, wet bars and/or pull-out sofas.

Parking is complimentary, as is hot breakfast served in a bright dining area. Other amenities include a seasonal outdoor pool, a fitness center and coin-operated laundry facilities. Pets are welcome for a fee.

What's Included

  • 10% Off BAR Rate
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Deschutes Brewery Tasting Room

As co-owners of Deschutes, we are proud to be family and employee owned. We are dedicated to our core values and live them every day by; honoring our customers, delivering quality, working as a team, doing our best and next time doing it better, building a healthier society, celebrating the culture of beer, and owning it!!

We are committed to the craft beer industry and our community by honoring our mission to PROFITABLY DELIVER THE FINEST BEERS IN THE WORLD AND CULTIVATE EXTRAORDINARY EXPERIENCES.

What's Included

  • 15% Off Merchandise
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Downshift - Coffee, Bikes, Beer

Downshift is a bike shop and cafe located in Downtown Roanoke offering specialty brewed coffees, regionally crafted beer, community bike events and so much more!

What's Included

  • Free Non-Alcoholic Beverage With Your Food Purchase
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Elephant Walk Restaurant & Lounge

Relaxed, American style restaurant and lounge, serving Breakfast, Lunch and Dinner at the Holiday Inn Tanglewood. Featuring fan favorites like Made-to-Order Omelets, Crab Cakes, Homemade Pizza and more!

What's Included

  • FREE Appetizer With Purchase of Adult Entree
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FarmBurguesa

FarmBurguesa (Farm-bur-guess-a) is a 13 seat Farm to Table burger restaurant in Vinton, VA. Come in and watch your food be prepared behind the 9 seater bar or one of our 2 high top bar tables. All menu items are sourced locally and prepared daily.

What's Included

  • Free Soft Drink with Purchase of Burger
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Fork in the Alley Brick Oven Pub

Fork in the Alley is a true neighborhood pub with authentic Americana fare and brick oven pizza, offering an outdoor space, local beer and music.

What's Included

  • 10% Off One Food Item
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Fork in the Market

Fork in the Market is in the historic Market Building Downtown and features much the same. They both offer outdoor space, local beer and music.

What's Included

  • 10% Off One Food Item
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Franklin County Distilleries

We invite you to taste history with Franklin County Distilleries’ White Label Corn Whiskey, available on Virginia ABC shelves, and featured at FDC’s new Tasting Room in Boones Mill, VA.

Homegrown in the Moonshine Capital of America, Franklin County, VA, FDC’s White Label Corn Whiskey builds on the brand that bootleggers built, and offers a true taste of history in every bottle.

What's Included

  • Free Shot Glass With Purchase Over $10
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Grace's Place Pizzeria

Italian/American Restaurant, local favorite restaurant, serving gourmet pizzas, pastas, sandwiches, salads and a variety of delicious appetizers.

What's Included

  • Free Bread Sticks With Purchase of $15
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Hammer & Forge Brewing Company

Hammer & Forge Brewing Company exists as a celebration of the hard workers in every industry. We brew each beer to honor the dedication of everyday hard working people; individuals who see each new day as an opportunity to improve themselves and the world around them. Life is not about the end goal; life is an adventure meant to be enjoyed with the people you love by learning new things and experiencing new places. Our journey just happens to include making great beer. Come discover the stunning natural beauty of Southwest Virginia, and enjoy something more than a simple get away…

What's Included

  • 15% Off Merchandise
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Hickory Hill Vineyards & Winery

Back when only eight wineries graced Virginia and every winemaker knew each other, Roger and Judy Furrow planted their first vineyard alongside Smith Mountain Lake.

Back even further, when women had just been given the right to vote, Etta had built herself a farmhouse near the Roanoke River.

Three decades, seventy medals awarded for quality and a quarter million tasters later, come see for yourself why Hickory Hill Vineyards is still charming visitors to the old farmhouse with our fine wine. Bring a picnic. Stay and chat a while. Just another day relaxing at the lake.

What's Included

  • 10% Off Total Purchase
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Kids Square Children's Museum

Kids Square is a premier destination where curiosity is stimulated and families are motivated to explore, play and learn together in a hands-on learning environment.

What's Included

  • Free Gift From Treasure Box
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Mac and Bob's Restaurant

What's Included

  • One Free Soft Drink with a Purchase of a Meal
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Martin's Downtown

Hip Downtown destination featuring delicious Burgers, BBQ, Salads, Mac & Cheese, Appetizers and the valley's best live music 5 nights a week!

What's Included

  • 10% Off Food
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Mast General Store

Discover all you need for life! Mast General Store is a unique downtown emporium featuring traditional fashions, comfortable footwear, outdoor and travel gear, rocking chairs, cast iron cookware, country gourmet foods, decorative home accessories, toys powered by imagination, and over 500 old-fashioned candies.

What's Included

  • 15% Off One Regularly-Priced Item
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Olde Salem Brewing Co.

Located at the very heart of Salem Virginia's Historic Main Street District, Olde Salem Brewing Co. exudes history. Our building was constructed just 114 years after the town was founded in 1806 by James Simpson; and until now had been home to a well known appliance store for decades. We believe our craft beers hold a piece of that history in every glass.

What's Included

  • 10% Off Total Purchase
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Parkway Brewing Company

Parkway Brewing Company was established in 2012 to produce the finest beers possible. Currently capable of 17000 bbls per year and located in Salem, VA, Parkway Operates a 30bbl 4 vessel brewhouse and a 3.5bbl pilot brewhouse. These systems allow Parkway to produce 22 beers per year for the distribution market and multiple pilot batches available exclusively in the on-site tasting room. 2017 marked the start of out-of-state distribution for Parkway Craft Beers with new markets in North Carolina and Ohio. Expansion to West Virginia, Tennessee, and Maryland is scheduled for 2018.

What's Included

  • 10% Off $10 Or More
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Peaks of Otter Winery and Orchards

Peaks of Otter Winery’s mission is to be good stewards of the land, the fruit, the community, and the consumer. To produce wines that are pleasant and fun to make, taste, sell, and drink. To make all who come feel special, valued, appreciated and a part of this family farm.
We are Virginia’s first “All Fruit Winery” making over 30 different kinds of fruit wines. Visit and pick fruit in season, taste jams and butters, and visit our many farm animals. We are a six generation Century family farm with a most unusual LOVE sign for your photo opportunities.

What's Included

  • 10% Off Total Purchase
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Putt-Putt Fun Center

61 years in the Roanoke Valley offering 36 holes of Putt-Putt Golf, Arcade with a prize center, BatZone Batting Cages with 4 speeds of baseball and 4 speeds of softball. Open Year Round!

What's Included

  • Play Both 18 Hole Course For The Price Of One
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Roanoke Children's Theatre

Roanoke Children's Theatre (RCT) is the only professional children’s theatre in the region. RCT produces three targeted literary plays and one issue-based play per year, and offers year-round academy-based classes, in-school residencies, workshops, and theatre camps to area youth.

What's Included

  • 5% Off Groups Of 10+ ; 10% Off Groups Of 20+
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Sports Haven Inc

We are the premier sports memorabilia store in the Blue Ridge Region. We are the official merchandiser for the Roanoke Rail Yard Dawgs.

What's Included

  • $5 Off Any Purchase Of $20 Or More
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Starr Hill Pilot Brewery & Side Stage

Starr Hill Pilot Brewery & Side Stage showcases new beer and new music in the Starr City: Roanoke, Virginia. Our Roanoke Tap Room is open every day of the week and features 23 rotating beers on tap, live music performances Thursday through Sunday, and local food trucks on the patio on weekends. Born in a music hall in 1999, Starr Hill Brewery is an independent, regional craft brewery founded in Charlottesville, Virginia.

What's Included

  • 10% Off Merchandise
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The Cookie Store

Fresh baked cookies, and brownies. We also have gift boxes, cookie trays, and decorated cookie cakes in any flavor cookie dough.

What's Included

  • 25% Off Total Bill Over $10
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The Grandin Theatre

Our mission is to preserve the historic Grandin Theatre as a cultural and educational resource devoted to film and the cinematic arts for Western Virginia.

What's Included

  • 1 Free Small Popcorn
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The Spot on Kirk

The Spot on Kirk is an intimate music venue and gathering place on Kirk Avenue in Downtown Roanoke, Virginia that runs as a non-profit organization. A wide variety of local and national musicians take the stage to provide a live-music experience like nowhere else.

What's Included

  • 20% Off Concert Ticket
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Three Notch'd Brewing Co.

Three Notch’d Brewing Company was conceived by three friends who value great beer and great times, with close family and friends. We work each day to Leave Our Mark on the craft brew industry and by making great beer. We hope that you will join us and Leave Your Mark, too.

What's Included

  • 15% Off Merchandise
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Twin Creeks Brewing Company

Twin Creeks Brewing Company is a dream that has been growing for over eight years. The dream to build a brewery, to make beer, to be a part of a community, who wouldn't love to do that? We can spout off vision and mission statements all day long but in reality, it all comes down to the love of craft beer. A passion for great flavor, excellent quality and a crazy variety is what motivates us. WE LOVE BEER!!!!

What's Included

  • 50% Off Glass Growler With $20 Purchase
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Unleashed Dog Bakery & Boutique

Unleashed LLC is a locally-owned dog bakery & boutique located at 131 Campbell Ave SW. Our store has a continual rotation of over 50 varieties of dog treats - all made with simple, honest ingredients. We also carry toys, collars, leashes, clothing, gifts and more! Many items sold in the store are sourced locally, with portions of proceeds going back to organizations, both local and world-wide, that are making a difference for dogs in need. Your purchases make a difference and we’re thrilled to be a part of that.

What's Included

  • 10% Off Total Purchase
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Virginia Mountain Vineyards

Virginia Mountain Vineyards was established in the spring of 1998 when we planted 3,325 Chardonnay and Cabernet Franc vines. Today we tend 5,625 vines with the addition of Merlot, Traminette, and Petit Verdot grapes covering more than 9.5 acres. Our thanks and appreciation extends to the family members and friends who have helped us over the years to make Virginia Mountain Vineyards a success.

What's Included

  • 15% Off Merchandise