Taste Your Way Through Virginia's Blue Ridge!

Exclusive Discounts at Breweries, Wineries, and Distilleries in Virginia's Blue Ridge.

Virginia's Blue Ridge is celebrating the growing culture of craft beverages with the new Virginia's Blue Ridge Cheers Trail. With the Cheers Trail Passport, you can taste your way through this booming craft beverage scene! Passports are free and instantly delivered via email and text message. It can be used immediately. No app to download and easily accessible!

Check in or redeem an offer at 5 different locations on the Cheers Trail and you’ll score yourself a FREE Virginia's Blue Ridge Cheers Trail T-Shirt!

*T-shirts will be sent out quarterly to eligible participants. Make sure you fill out the form that appears at the top of your passport with your T-shirt size and address to get your T shirt.

See what's included with the Cheers Trail Passport

Cheers Trail Passport

  • Big savings when you taste your way through Virginia's Blue Ridge
  • Win a FREE T-Shirt
  • Easy mobile redemption
  • Instant delivery via text and email

Passes Delivered Instantly To Your Phone

Included Venues

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A Few Old Goats
A Few Old Goats (AFOG) is a nano brewery located downtown adjacent to the Old Southwest Historic neighborhood. The brewery features a spacious interior with a warm modern industrial feel including original historic brick and accented with a barrel stave wall.

What's Included

  • 15% Off Merchandise
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Amrhein's Wine Cellars
AmRhein Wine Cellars is family owned and operated. Our three vineyards at three different locations with varying soils and elevations afford us the luxury of designing all our wines from 100% estate grown grapes. This is unique in the industry.

What's Included

  • 15% Off Total Purchase
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Beale's Brewery
We make beer in Bedford, Virginia. A sleepy town with secret treasures. You just discovered one of them.

What's Included

  • Free Growler (Fill Not Included) With Any Purchase Over $10
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Beliveau Farm Winery
Beliveau Farm Winery is located on a stunning, 165 acre farm almost half way between Roanoke and Blacksburg. We invite you to come experience the magic that inspires everything we do as a local Winery, Bed & Breakfast, and Wedding & Events Facility.

What's Included

  • Free Souvenir Wine Glass With Any Purchase
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Big Lick Brewing Company
Originally Roanoke’s first Nano Brewery, our success has been built slowly through the development of quality beers, brewed with the best ingredients, by people using state of the art equipment.

What's Included

  • 15% Off Merchandise
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Blue Ridge Vineyard
Blue Ridge Vineyard offers much more than award-winning wines - walk the trails on our 300 acre farm, picnic with friends and family (and the friendly four-legged companion), watch and photograph the wildlife, or just relax in the barn.

What's Included

  • 10% Off Total Purchase
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Chaos Mountain Brewing Co.
The crew here at Chaos Mountain doesn’t take anything too seriously, except making high quality, enjoyable craft beer. From easy drinking session beers, to big, intense Belgian style ales, rotating seasonals and limited release barrel aged brews, we hope we can offer something that just about everyone will enjoy!

What's Included

  • 10% Off Total Purchase
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Deschutes Brewery Tasting Room
Conveniently located on Downtown Roanoke's Market Street, Deschutes Tasting Room has 15 taps of different Deschutes beers that can be enjoyed via pint, sampler tray, or to-go.

What's Included

  • 15% Off Merchandise
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Franklin County Distilleries
We invite you to taste history with Franklin County Distilleries’ White Label Corn Whiskey, available on Virginia ABC shelves, and featured at FDC’s new Tasting Room in Boones Mill, VA.

What's Included

  • Free Shot Glass With Purchase Over $10
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Golden Cactus Brewing
We brew every day with a new type of beer in each batch. We’re colorful, kid friendly, and love to share behind the scenes of how we brew. Visiting us is like visiting your grandma’s greenhouse on a warm Spring day.

What's Included

  • 10% Off Merchandise
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Hammer & Forge Brewing Company
Hammer & Forge Brewing Company exists as a celebration of the hard workers in every industry. We brew each beer to honor the dedication of everyday hard working people; individuals who see each new day as an opportunity to improve themselves and the world around them.

What's Included

  • 15% Off Merchandise
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Hickory Hill Vineyards & Winery
Back when only eight wineries graced Virginia and every winemaker knew each other, Roger and Judy Furrow planted their first vineyard alongside Smith Mountain Lake.

What's Included

  • 10% Off Total Purchase
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Olde Salem Brewing Co.
Located at the very heart of Salem Virginia's Historic Main Street District, Olde Salem Brewing Co. exudes history. We believe our craft beers hold a piece of that history in every glass.

What's Included

  • 10% Off Total Purchase
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Parkway Brewing Company
Parkway Brewing Company was established in 2012 to produce the finest beers possible.

What's Included

  • 10% Off $10 Or More
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Peaks Of Otter Winery And Orchards
Peaks of Otter Winery’s mission is to be good stewards of the land, the fruit, the community, and the consumer. To produce wines that are pleasant and fun to make, taste, sell, and drink. To make all who come feel special, valued, appreciated and a part of this family farm.

What's Included

  • 10% Off Total Purchase
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Starr Hill Pilot Brewery & Side Stage
Starr Hill Pilot Brewery & Side Stage showcases new beer and new music in the Starr City: Roanoke, Virginia. Our Roanoke Tap Room is open every day of the week and features 23 rotating beers on tap, live music performances, and local food trucks on the patio on weekends.

What's Included

  • 10% Off Merchandise
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Stoney Brook Vineyards
Stoney Brook Vineyards is a rustic, family owned vineyard and winery nestled in the heart of the Blue Ridge Mountains in Botetourt County.

What's Included

  • 10% Off Purchase Of $20 Or More
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Three Notch'd Brewing Co.
Three Notch’d Brewing Company was conceived by three friends who value great beer and great times, with close family and friends. We work each day to Leave Our Mark on the craft brew industry and by making great beer. We hope that you will join us and Leave Your Mark, too.

What's Included

  • 15% Off Merchandise
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Twin Creeks Brewing Company
Twin Creeks Brewing Company is a dream that has been growing for over eight years. The dream to build a brewery, to make beer, to be a part of a community, who wouldn't love to do that?

What's Included

  • 50% Off Glass Growler With $20 Purchase
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Twin Creeks Distillery
Located in the foothills of the Blue Ridge Mountains, Twin Creeks Distillery sits on a hillside giving a backwoods feel to its visitors. We craft a variety of fine spirits using local goods and age old distilling methods. From fruits to grains, each product is produced with the help of our hometown & local businesses.

What's Included

  • Free Tasting Glass
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Twisted Track Brewpub
We are a brewery with a restaurant featuring a mix of appetizers, sandwiches and entrees. We have 8+ house brewed beers on tap along with a couple ciders and several wines from around the world.

What's Included

  • Half Off App With Entree Purchase
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Virginia Mountain Vineyards
Virginia Mountain Vineyards was established in the spring of 1998 when we planted 3,325 Chardonnay and Cabernet Franc vines. Today we tend 5,625 vines with the addition of Merlot, Traminette, and Petit Verdot grapes covering more than 9.5 acres.

What's Included

  • 15% Off Merchandise
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Well Hung Vineyard
Founded by three women who recognized the value of a good joke and a great glass of wine, Well Hung Vineyard is all about growth. Full-bodied wines, noted for well-received varieties derived from endowed, fruitful vines.

What's Included

  • 50% Off First Appetizer