Taste Your Way Through Virginia's Blue Ridge!

Exclusive Discounts at Breweries, Wineries, and Distilleries in
Virginia's Blue Ridge.

Virginia's Blue Ridge is celebrating the growing culture of craft beverages with the new Virginia's Blue Ridge Cheers Trail. With the Cheers Trail Passport, you can taste your way through this booming craft beverage scene! Passports are free and instantly delivered via email and text message. It can be used immediately. No app to download and easily accessible!

See what's included with the Cheers Trail Passport

Cheers Trail Passport

  • Big savings when you taste your way through Virginia's Blue Ridge
  • Easy mobile redemption
  • Instant delivery via text and email

Passes Delivered Instantly To Your Phone

Included Venues

A Few Old Goats

A Few Old Goats (AFOG) is a nano brewery located downtown adjacent to the Old Southwest Historic neighborhood. The brewery features a spacious interior with a warm modern industrial feel including original historic brick and accented with a barrel stave wall. The brewery offers up to ten beers brewed on site. We specializes in frequently having small batch "one-offs" which are barrel aged and or conditioned on fruit or adjuncts such as cocoa nibs, vanilla bean and coconut to name a few.
The location also has about 7500 square feet of peaceful outdoor green space with a large patio and grass area perfect for groups, families, dogs, and anyone to enjoy! Local food trucks are frequently on site and outside food is always welcome either by bringing it in or delivery by one of the great downtown eateries. Stop by and try a flight or a pint and stay for giant Jenga, cornhole, or just relax and enjoy yourself in AFOG!

What's Included

  • 15% Off Merchandise

Amrhein's Wine Cellars

AmRhein Wine Cellars is family owned and operated. Our three vineyards at three different locations with varying soils and elevations afford us the luxury of designing all our wines from 100% estate grown grapes. This is unique in the industry.

What's Included

  • 15% Off Total Purchase

Ballast Point Brewing Company

We live to add our own touch and ask if there’s a better way. As we tinkered, tested and tasted, we discovered that making beer was more art than science. And while we respect and honor tradition, we relish the opportunity to take it further. That freedom has allowed us to reinterpret brewing. And along the way help to reinvigorate the industry. From bringing a hoppy twist to a porter, or developing a proprietary yeast for our amber ale, to creating a breakthrough gold medal-winning IPA.

What's Included

  • 10% Off Total Purchase

Beale's Brewery

We make beer in Bedford, Virginia.
A sleepy town with secret treasures.
You just discovered one of them.

What's Included

  • Free Growler (Fill Not Included) With Any Purchase Over $10

Beliveau Estate Winery

Beliveau Estate Winery is located on a stunning, 165 acre farm almost half way between Roanoke and Blacksburg. We invite you to come experience the magic that inspires everything we do as a local Winery, Bed & Breakfast, and Wedding & Events Facility. Whether you are looking for award winning Virginia Wine, a romantic escape, or a day full of hiking and exploration, we have something for you! Our onsite kitchen offers a limit menu (call for daily offerings) but we always welcome picnics to be enjoyed outside around the property! We look forward to sharing our little slice of heaven with you!

What's Included

  • Free Souvenir Wine Glass With Any Purchase

Big Lick Brewing Company

Originally Roanoke’s first Nano Brewery, our success has been built slowly through the development of quality beers, brewed with the best ingredients, by people using state of the art equipment.

What's Included

  • 15% Off Merchandise

Blacksnake Meadery

Blacksnake Meadery is a family-owned-and-operated business in the beautiful southern Blue Ridge mountains of Virginia. Visit Blacksnake Meadery's tasting room in Roanoke, The Hive, to try Blacksnake mead as well as other wines and/or ciders from the area. Or make a day of it and taste Blacksnake meads on the Sippin’ Porch at the original location in Dugspur.

What's Included

  • 10% Off Total Purchase

Blue Ridge Vineyard

Blue Ridge Vineyard offers much more than award-winning wines - walk the trails on our 300 acre farm, picnic with friends and family (and the friendly four-legged companion), watch and photograph the wildlife, or just relax in the barn.

What's Included

  • 10% Off Total Purchase

Chaos Mountain Brewing Co.

The crew here at Chaos Mountain doesn’t take anything too seriously, except making high quality, enjoyable craft beer. We are dedicated to producing the best possible beer from the best ingredients available. If a batch of beer doesn’t pass our quality assurance tests, it goes down the drain. From easy drinking session beers to big, intense Belgian style ales, rotating seasonals and limited release barrel aged brews, we hope we can offer something that just about everyone will enjoy!

What's Included

  • 10% Off Total Purchase

Chateau Morrisette Winery and Restaurant

Welcome to Chateau Morrisette, a third generation tradition in Virginia winemaking in the heart of the Blue Ridge Mountains. When you visit us, enjoy the rustic elegance of the Chateau Morrisette Restaurant or take in one of our Black Dog Music Festivals or other special events. Savor the view, ranked among the top restaurant views in America. Sip some wine by one of our fireplaces, on our restaurant terrace, or in our winery courtyard. Relax and enjoy. Chateau Morrisette is open year round. Find us along the Blue Ridge Parkway in Floyd, Virginia. We welcome you and thank you for supporting Chateau Morrisette.

What's Included

  • 10% Off Apparel

Deschutes Brewery Tasting Room

As co-owners of Deschutes, we are proud to be family and employee owned. We are dedicated to our core values and live them every day by; honoring our customers, delivering quality, working as a team, doing our best and next time doing it better, building a healthier society, celebrating the culture of beer, and owning it!!

We are committed to the craft beer industry and our community by honoring our mission to PROFITABLY DELIVER THE FINEST BEERS IN THE WORLD AND CULTIVATE EXTRAORDINARY EXPERIENCES.

What's Included

  • 15% Off Merchandise

Franklin County Distilleries

We invite you to taste history with Franklin County Distilleries’ White Label Corn Whiskey, available on Virginia ABC shelves, and featured at FDC’s new Tasting Room in Boones Mill, VA.

Homegrown in the Moonshine Capital of America, Franklin County, VA, FDC’s White Label Corn Whiskey builds on the brand that bootleggers built, and offers a true taste of history in every bottle.

What's Included

  • Free Shot Glass With Purchase Over $10

Hammer & Forge Brewing Company

Hammer & Forge Brewing Company exists as a celebration of the hard workers in every industry. We brew each beer to honor the dedication of everyday hard working people; individuals who see each new day as an opportunity to improve themselves and the world around them. Life is not about the end goal; life is an adventure meant to be enjoyed with the people you love by learning new things and experiencing new places. Our journey just happens to include making great beer. Come discover the stunning natural beauty of Southwest Virginia, and enjoy something more than a simple get away…

What's Included

  • 15% Off Merchandise

Hickory Hill Vineyards & Winery

Back when only eight wineries graced Virginia and every winemaker knew each other, Roger and Judy Furrow planted their first vineyard alongside Smith Mountain Lake.

Back even further, when women had just been given the right to vote, Etta had built herself a farmhouse near the Roanoke River.

Three decades, seventy medals awarded for quality and a quarter million tasters later, come see for yourself why Hickory Hill Vineyards is still charming visitors to the old farmhouse with our fine wine. Bring a picnic. Stay and chat a while. Just another day relaxing at the lake.

What's Included

  • 10% Off Total Purchase

Ober Brewing Company

Ober Brewing Company is a family owned and operated micro brewery in Salem, VA.

What's Included

  • 10% Off Total Purchase

Olde Salem Brewing Co.

Located at the very heart of Salem Virginia's Historic Main Street District, Olde Salem Brewing Co. exudes history. Our building was constructed just 114 years after the town was founded in 1806 by James Simpson; and until now had been home to a well known appliance store for decades. We believe our craft beers hold a piece of that history in every glass.

What's Included

  • 10% Off Total Purchase

Parkway Brewing Company

Parkway Brewing Company was established in 2012 to produce the finest beers possible. Currently capable of 17000 bbls per year and located in Salem, VA, Parkway Operates a 30bbl 4 vessel brewhouse and a 3.5bbl pilot brewhouse. These systems allow Parkway to produce 22 beers per year for the distribution market and multiple pilot batches available exclusively in the on-site tasting room. 2017 marked the start of out-of-state distribution for Parkway Craft Beers with new markets in North Carolina and Ohio. Expansion to West Virginia, Tennessee, and Maryland is scheduled for 2018.

What's Included

  • 10% Off $10 Or More

Peaks of Otter Winery and Orchards

Peaks of Otter Winery’s mission is to be good stewards of the land, the fruit, the community, and the consumer. To produce wines that are pleasant and fun to make, taste, sell, and drink. To make all who come feel special, valued, appreciated and a part of this family farm.
We are Virginia’s first “All Fruit Winery” making over 30 different kinds of fruit wines. Visit and pick fruit in season, taste jams and butters, and visit our many farm animals. We are a six generation Century family farm with a most unusual LOVE sign for your photo opportunities.

What's Included

  • 10% Off Total Purchase

Soaring Ridge Craft Brewers

Soaring Ridge Craft Brewers is downtown Roanoke's first craft brewery. Our family friendly brewery features six flagship beers available year round and a rotating selection of seasonal beers. With our wide variety of hand crafted brews, special events and open air brewery, we believe there's something for everyone at Soaring Ridge.

What's Included

  • $2 Off Logo Merchandise

Starr Hill Pilot Brewery & Side Stage

Starr Hill Pilot Brewery & Side Stage showcases new beer and new music in the Starr City: Roanoke, Virginia. Our Roanoke Tap Room is open every day of the week and features 23 rotating beers on tap, live music performances Thursday through Sunday, and local food trucks on the patio on weekends. Born in a music hall in 1999, Starr Hill Brewery is an independent, regional craft brewery founded in Charlottesville, Virginia.

What's Included

  • 10% Off Merchandise

Three Notch'd Brewing Co.

Three Notch’d Brewing Company was conceived by three friends who value great beer and great times, with close family and friends. We work each day to Leave Our Mark on the craft brew industry and by making great beer. We hope that you will join us and Leave Your Mark, too.

What's Included

  • 15% Off Merchandise

Twin Creeks Brewing Company

Twin Creeks Brewing Company is a dream that has been growing for over eight years. The dream to build a brewery, to make beer, to be a part of a community, who wouldn't love to do that? We can spout off vision and mission statements all day long but in reality, it all comes down to the love of craft beer. A passion for great flavor, excellent quality and a crazy variety is what motivates us. WE LOVE BEER!!!!

What's Included

  • 50% Off Glass Growler With $20 Purchase

Twin Creeks Distillery

Located in the foothills of the Blue Ridge Mountains, Twin Creeks Distillery sits on a hillside giving a backwoods feel to its visitors. Each piece of equipment was hand made by Owner and Head Distiller, Chris and local friends. Many pieces were snagged out of the woods and preserved to use in the production of Twin Creek's small batch products. Experience authentic spirits, made traditionally. We craft a variety of fine spirits using local goods and age old distilling methods. From fruits to grains, each product is produced with the help of our hometown & local businesses.

What's Included

  • Free Tasting Glass

Virginia Mountain Vineyards

Virginia Mountain Vineyards was established in the spring of 1998 when we planted 3,325 Chardonnay and Cabernet Franc vines. Today we tend 5,625 vines with the addition of Merlot, Traminette, and Petit Verdot grapes covering more than 9.5 acres. Our thanks and appreciation extends to the family members and friends who have helped us over the years to make Virginia Mountain Vineyards a success.

What's Included

  • 15% Off Merchandise

Virginia’s Blue Ridge Brewery Tour by Tour Roanoke

Fun bus tour of local breweries and craft beverage venues. and guaranteed fun included! Our Ambassador/Driver will help suggest the perfect venue for you to visit!

* Local Hotel pick up and drop off.
* Discounts for tour guests.
* Win SWAG on the bus.
* Water, snacks and bottled water on bus.

Public Tours with individual tickets available year-round on weekends. Tour starts in downtown Roanoke.

The most convenient and affordable way to enjoy multiple local breweries. Private Groups Tours are also available.

2015, 2016, 2017 & 2018 TripAdvisor Certificate of Excellence winner - 5-Stars!

What's Included

  • Get 10% Off A Tour

Whitebarrel Winery (Christiansburg)

Whitebarrel Winery creates happiness through our wine. We offer each of our guests an inviting and fun atmosphere where they can relax & reflect, while enjoying our high-quality, affordable, hand-crafted wines, surrounded by the natural beauty of our vineyards and the unsurpassed service of our staff. The winery features Whitebarrel wine and a small-plates menu. Open 7 days per week and open late Wednesday-Saturday. Tours are available by appointment and reservations are accepted for parties of 8 or more.

What's Included

  • Free Wine Opener